Africell Sierra Leone has officially launched its 2026 Ramadan Promotion Show, titled “Gentri PaLamp,” unveiling a prize pool exceeding Le1 billion in cash and rewards as part of its annual Ramadan engagement campaign for subscribers nationwide.
The launch was held on Tuesday, 17 February 2026, at the company’s headquarters in Wilberforce, Freetown.
The 2026 edition is positioned as a large-scale, multi-platform entertainment and reward programme combining live television and radio broadcasts, digital engagement, community outreach activities, and AfriMoney-powered promotions. The show will run throughout the holy month of Ramadan.
Designed to deepen subscriber participation, the programme features interactive gameplay mechanics, audience engagement through short code 777, social media challenges, and nationwide promotional activations.
In his welcome address, Africell Media Manager Abdul Karim said this year’s Ramadan show was developed with enhanced creativity and a stronger subscriber-centric focus.
“The 2026 edition is designed to provide an improved viewing and participation experience for our subscribers during Ramadan while demonstrating Africell’s appreciation for their continued loyalty,” he said.
Africell’s Marketing and Communications Manager, Kamanda Koroma, described the 2026 Ramadan Show as significantly expanded compared to previous editions.
He announced increased AfriMoney cash prizes and a broader reward portfolio including:
- Cash winnings
- Smartphones
- Airtime
- Additional gift items
Participants can enter by:
- Calling or sending an SMS to short code 777
- Purchasing Africell scratch cards
- Participating through AfriMoney-linked transactions
Selected participants will engage in a multiplier-based game system, where visual outcomes determine prize multipliers such as ×1, ×2, or ×3, applied to cash rewards alongside other prize categories.
AfriMoney Marketing Manager John Konteh outlined consumer-focused financial promotions tied to the Ramadan campaign.
He announced the deployment of three branded rice trucks nationwide — one serving Freetown and the Western Area, and two rotating across regional cities including Bo, Kenema, and Makeni.
As part of the initiative, the AfriMoney Ramadan Bundle, priced at NLe10, includes:
- Three cups of rice redeemable via voucher at designated rice trucks
- Two minutes of on-net talk time
- 250MB of data
- 250 SMS
- Validity until midnight
Konteh also introduced the Ramadan “Sunakati” initiative for AfriMoney subscribers. Users can request support by dialling 16113# and selecting the appropriate option. Ten recipients will be selected daily throughout Ramadan, with winners announced on radio and AfriMoney’s official Facebook page.
Africell’s Digital and Social Media Manager, Fatmata Jaria Bah, detailed the campaign’s digital engagement strategy.
She said daily keyword challenges will be announced during live broadcasts on Africell’s Facebook page. Participants must comment on the daily keyword and compile weekly sentences to qualify for weekly prizes of NLe2,000.
To encourage sustained viewership, keyword announcements may occur at any point during the broadcast.
She further announced that customers who purchase data bundles via the MyAfricell app during Ramadan will receive a 50 percent bonus, alongside additional seasonal data packages.
The “Gentri PaLamp” Ramadan Show will air Monday to Friday across television, radio, and Africell’s digital platforms, beginning at approximately 7:45 p.m., with a runtime of about 1 hour and 15 minutes.
Participation is open to all subscribers, regardless of religious affiliation.
The show is scheduled to commence on Wednesday, 18 February 2026, as Africell continues its annual Ramadan promotional campaign blending entertainment, financial incentives, and community engagement across Sierra Leone.
