Africell Sierra Leone celebrated two significant milestones at The Lead Hotel in Freetown, on Monday, January 13, 2024, marking 25 years of operation across Africa and 20 years of transformative telecommunications services in Sierra Leone. The event, attended by prominent figures including the Chief Minister, Government officials, Africell Executives, partners and loyal customers, highlighted the companyโs remarkable journey and its contribution to the countryโs digital transformation.
The presence of the Chief Minister underscored the importance of Africell in Sierra Leoneโs growth. During his address, he praised Africellโs long-standing commitment to innovation and community empowerment, emphasizing the companyโs role in bridging the digital divide in the country. โAfricell has been a vital partner in driving progress and fostering economic growth,โ he remarked.
The evening also featured a video presentation showcasing Africellโs extensive Corporate Social Responsibility (CSR) initiatives. These initiatives include disaster relief efforts, support for education and youth empowerment through the Africell Impact Foundation. The companyโs social contributions further solidified its status as a key player in Sierra Leoneโs development.
A key highlight of the event was a raffle draw where 25 lucky winners received exciting prizes, including Star Time decoders, Samsung smartphones, Africell MiFi devices and internet fiber installations. This raffle served as a celebration of Africellโs continued success and as a token of appreciation to its customers.
Africellโs CEO, Shadi Al-Gerjawi, delivered a passionate speech reflecting on the companyโs achievements. He highlighted key milestones such as the introduction of mobile and internet technologies, the launch of Afrimoney for financial inclusion and the companyโs investment in job creation and community development. โOur journey has always been about more than just telecommunications; itโs about empowering communities and creating opportunities,โ he said, stressing that Africell would continue to lead the digital transformation in Sierra Leone.
โWhen we commenced operations a quarter of a century ago, we set a long-term strategy that we were determined to stick toโ, says Ziad Dalloul, Africellโs CEO, President and founder.
โDespite the many economic, political and cultural transformations that have occurred since then, we have accomplished that goal. Our vision for Africell from the beginning was for it to be a trusted mobile provider serving a relatively small selection of carefully chosen markets that we could make a deep commitment to and have a big impact in. This is exactly what we have achieved, and the same philosophy will inform our approach for the next twenty-five yearsโ.
Africellโs 25th anniversary year will be marked by various promotions, projects and events, including:
โข public celebration events in key cities and towns in Angola, DRC, The Gambia and Sierra Leone
โข an all-new africell.com, to serve as a new hub for Africell content, data, and information
โข the release of several โAfricell Presentsโ films, including a feature length documentary about the โLobito Corridorโ and mini documentaries about Sierra Leone, The Gambia and Angola
โข miscellaneous community-focused health, sports, education and environment initiatives
โข innovative product and service promotions designed to make Africell services more affordable and accessible than ever before
