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Rising fuel prices highlight gaps in consumer protection

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Sierra Leone’s recent fuel price increase is renewing debate over whether market competition still works in favour of consumers or whether rising costs and weak safeguards are eroding its benefits.

In January 2026, the National Petroleum Regulatory Authority raised the pump price ceiling for petrol and diesel from 25 to 28.50 leones per litre, citing changes in global fuel supply conditions, higher shipping costs, and new tax adjustments. Government officials insist the figure represents a maximum price and not a compulsory selling price, arguing that stations remain free to sell below the ceiling if they can manage their costs efficiently.

A similar argument shaped the previous pricing regime. Although the official ceiling stood at 27.4 leones per litre, fuel was widely sold at 25 leones across the country. Competition among oil marketing companies pushed prices down as stations fought for customers. Some outlets dropped prices to 25 leones, others to 24 leones, and market pressure eventually forced most sellers to align around those lower prices. In practice, competition worked in favour of consumers.

Civil society activists, including Edmond Abu of Native Consortium, say the current situation shows how little protection consumers have under the new system. Abu notes that past low prices were the result of dealer competition, not government intervention, and identifies the increase in excise duty from Le 2 to Le 5 per litre as the main driver of the current hike. “There is no law stopping dealers from selling below the price ceiling,” he said, adding that without safeguards, the ceiling risks becoming a fixed price that protects profits rather than people. Abu also questioned the logic of the pricing formula, noting that aviation fuel and kerosene were priced lower than petrol and diesel, and criticised recent government-dealer meetings for weakening market competition.

At the national level, petrol and diesel now sell for the equivalent of about 1.38 to 1.40 US dollars per litre, placing Sierra Leone above the global average pump price of roughly 1.17 to 1.30 dollars per litre. Regionally, Sierra Leone also sits among the higher priced fuel markets in Africa, paying more than several neighbouring and peer economies. For traders, transport operators, and consumers, the concern is less about the ceiling in theory and more about how it operates in practice.

Traders say the new pricing environment has narrowed their margins and altered market behaviour. “I buy goods in the provinces and sell in Freetown,” Mohamed Bangura, a wholesale trader has told This Day. “Every fuel increase means higher transport costs. By the time the goods reach the market the price has already gone up.”

Market traders say they are often blamed by customers for rising prices even though fuel costs are beyond their control. “Customers think we are greedy but transport is killing us,” Haja Zainab Kamara, a vegetable trader at Tombo Park market in Waterloo said. “If fuel goes up the lorry charges us more. If we do not increase prices we lose everything.”

Transport operators describe a similar squeeze. “After buying fuel settling the vehicle owner and paying checkpoints there is almost nothing left,” Bashiru Conteh a poda poda driver operating along the Waterloo- Bombay route averred. “People complain about fares but we are also suffering.”

Consumers say they are caught in the middle, facing higher transport and food prices without any form of cushioning. “They say the price is a ceiling but for us it feels fixed,”Mariatu Jalloh, a mother of three in Freetown has said. “When prices go up we pay immediately. When conditions improve nothing comes down.”

Civil society groups echo Abu’s concerns, saying the government has failed to build any protection into the pricing system. “There is no safety net built into the system,” Ibrahim Conteh, another civil society activist said. “When costs rise the shock is passed directly to ordinary people. When costs fall there is no mechanism that guarantees relief will reach consumers.”

The government maintains that the pricing model follows full cost recovery, factoring in international product prices, freight, insurance, port charges, and taxes. Officials say this approach is necessary for fiscal stability. Critics, however, argue that relying on market forces alone in a low-income, import-dependent economy leaves households exposed to volatility they cannot absorb.

Economists warn that without stronger safeguards, fuel price ceilings risk becoming de facto fixed prices rather than tools to protect consumers. As fuel costs ripple through transport, food, and basic services, many Sierra Leoneans say the debate is no longer about market theory but about daily survival.

For traders, consumers, and civil society actors alike, the central question remains whether fuel pricing reforms can balance global realities with local protection, or whether ordinary people will continue to bear the full weight of economic shocks beyond their control.

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